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DALL·E 2025-02-08 18.54.41 - A modern mosaic-style artwork of two men standing at the edge

Public Engagement Strategy Rooted in Real Experience

Strategic outreach and communication rooted in groundwater policy, rural systems, and real life.

When the Message Matters, the Strategy Has to Be Real

You're not just managing a policy, a project, or a public process.
You're managing expectations, timelines, politics, and people, with more pressure than clarity.

You’re being asked to engage communities that are tired, skeptical, or grieving.
You're expected to deliver transparency, participation, and impact on a budget, on a deadline, and often without the internal tools to make it happen.

You need a strategy that works in real conditions.


One that honors the stakes, holds the emotion, and translates complexity into language people can actually act on.

This isn’t about damage control.


It’s about designing engagement that earns trust from the start.

What Do I Do?

  • Public Engagement Strategy: I design clear, trust-based communication for SGMA, grief response, and rural systems under pressure.

  • Narrative + Outreach Strategy: I help agencies translate complex mandates into plain-language messaging that holds up in the field.

Who Do I Work With?

GSA's, local and regional agencies, technical and environmental consulting firms, nonprofits, and leaders managing high-stakes communication in uncertain conditions.

Julie Martella sitting on a tractor at her farm

Why Work with Julie Martella?

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