Strategic Communication
Rural Outreach
Narrative Repair


Learn About Julie's Background
Deep Roots in Agriculture.
A Commitment to Community.
Where trust is unraveling, I build strategy that holds.
I live on our home ranch in the Tulare Lake Subbasin, where my late husband’s family farmed for five generations. I didn’t plan to enter the water world, but like many here, I was pulled in by decisions I didn’t make, at a time I was already carrying more than I thought possible.
That moment shaped everything I do now.
Today, I work at the intersection of groundwater, grief, and public trust.
I support GSAs, counties, and consulting firms navigating SGMA implementation, drought response, and community engagement. My role is to bring clarity to complex mandates, develop messaging that reflects lived realities, and design public engagement strategies that hold under pressure.
But SGMA isn’t the only place this work applies.
Across my projects, whether I’m writing about loss, helping women reclaim visibility, or guiding agencies through public fatigue, the focus stays the same: how we communicate during change, and how trust gets rebuilt when systems start to slip.
I don’t do generic outreach. I work inside emotionally charged systems where language breaks down and trust is already strained. I help teams build communication that speaks to what’s actually happening; in boardrooms, at kitchen tables, and everywhere in between.
What I Bring to the Table
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Public engagement strategy for SGMA, groundwater policy, and high-stakes messaging
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Deep understanding of the Tulare Lake Subbasin and Central Valley stakeholder dynamics
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Trusted relationships with community leaders, landowners, and agency teams
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Grief-informed narrative strategy that respects resistance, trauma, and transition
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Plain-language frameworks like ROOTS and Keep It Local, built for real-world rollout
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Cross-sector experience in grief systems, rural mental health, and women’s leadership
Why This Work Matters
This isn’t just about groundwater.
It’s about change, loss, pressure, and decisions that reshape lives.
If we ignore the human side, even the best policies fail.
That’s why I do this work: to help agencies and communities communicate clearly, act responsibly, and rebuild trust where it’s been worn thin.