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Strategic Communication
Rural Outreach
Narrative Repair


SGMA in California: Why It’s Everyone’s Problem
If you’ve never heard of SGMA, you’re not alone. The Sustainable Groundwater Management Act was passed in California in 2014 to address...
Jules Martella
Mar 222 min read


The Danger of a Single Story: Rethinking Land Subsidence in California
Why blaming farmers for sinking land won’t fix California’s water crisis A recent Newsweek article traced sinking property values in the...
Jules Martella
Aug 192 min read


What Widows and Groundwater Have in Common
What do widows and groundwater have in common? More than you’d think. One personal story about loss, land, and showing up at the table.
Jules Martella
Aug 62 min read


When the Numbers Don’t Add Up: What the SGMA Fee Structure Reveals About Control
Across the Tulare Lake Subbasin, groundwater users are watching closely as the State Water Board proposes changes to how SGMA enforcement...
Jules Martella
Jul 193 min read
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