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Strategic Communication
Rural Outreach
Narrative Repair


A Year of Silence. Then Everything All At Once.
This article was orignally published the the KCFB Farm Life Publication If you have opened a piece of certified mail recently and wondered what it meant, you are not alone. If you attended a state workshop and left more confused than when you arrived, you are not alone. If you have the sense that something significant is happening with your water and nobody has explained it clearly, you are not alone. Groundwater management in this basin is entering a new and critical phase.

Jules Martella
Apr 186 min read


What SGMA Means for California Farmers: The Realities of Implementation
SGMA is often described as a long-term groundwater planning law. In practice, it shows up as a series of real-world changes that farmers are already navigating. Implementation is not a single moment or mandate. It is a rolling process that plays out differently across regions, shaped by data gaps, local capacity, infrastructure limits, and the pace of coordination. Understanding what SGMA means for California farmers requires looking beyond policy language and focusing on how

Jules Martella
Feb 53 min read


What Widows and Groundwater Have in Common
What do widows and groundwater have in common? More than you’d think. One personal story about loss, land, and showing up at the table.

Jules Martella
Aug 6, 20252 min read


When the Numbers Don’t Add Up: What the SGMA Fee Structure Reveals About Control
Across the Tulare Lake Subbasin, groundwater users are watching closely as the State Water Board proposes changes to how SGMA enforcement...

Jules Martella
Jul 19, 20253 min read
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