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Strategic Communication
Rural Outreach
Narrative Repair


A Year of Silence. Then Everything All At Once.
This article was orignally published the the KCFB Farm Life Publication If you have opened a piece of certified mail recently and wondered what it meant, you are not alone. If you attended a state workshop and left more confused than when you arrived, you are not alone. If you have the sense that something significant is happening with your water and nobody has explained it clearly, you are not alone. Groundwater management in this basin is entering a new and critical phase.

Jules Martella
Apr 186 min read


SGMA Water Policy in the San Joaquin Valley: What Farmers Need to Know Now
SGMA isn’t just about policy. It’s about people. It’s about the farmers, irrigation districts, and rural communities in the San Joaquin...

Jules Martella
Mar 18, 20251 min read


SGMA Water Policy in the San Joaquin Valley: The Top 3 Challenges Farmers Face
SGMA water policy in the San Joaquin Valley isn’t just a regulatory issue—it’s reshaping how water is managed in the Tulare Lake Subbasin...

Jules Martella
Mar 1, 20252 min read


SGMA Isn’t Just About Water
This post explores the real cost of SGMA beyond compliance—highlighting burnout, mistrust, and grief in California’s rural communities. A grounded look at what’s at stake.

Jules Martella
Feb 20, 20252 min read


SGMA & Policy Mistakes: The Biggest Errors Businesses Make When Navigating Regulations
Don’t wait for SGMA and policy mistakes to disrupt your business—let’s create a plan that keeps you ahead.

Jules Martella
Jan 29, 20252 min read


Interpreting Policy & Advocacy for Agriculture: Turning Complexity into Action
For years, I’ve helped people navigate some of the hardest transitions in life. From guiding widows through grief to helping businesses...

Jules Martella
Jan 8, 20252 min read


The Real Question Isn’t Policy—It’s Strategic Communication for Agriculture
Too often, business owners, industry leaders, and policymakers are left overwhelmed, confused, or misinformed because regulations are buried

Jules Martella
Jan 1, 20252 min read


Industries Grieve, Too: Navigating the Agriculture Crisis with Clarity
Farmers and industry leaders don’t need more overwhelming legal jargon. They need someone who can break it down.

Jules Martella
Dec 25, 20242 min read
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