Industries Grieve, Too: Navigating the Agriculture Crisis with Clarity

For years, I’ve worked with people navigating personal crises—helping them process uncertainty, make sense of overwhelming situations, and move forward with clarity.

Now, I’m applying those same skills to an industry I know deeply—one that is facing an agriculture crisis unlike anything we’ve seen before.

Agriculture is in Crisis—And That’s a Form of Grief

Right now, agriculture is experiencing its own form of grief and disruption:

• Long-standing ways of doing business are disappearing.

• Regulations and policies feel overwhelming and impossible.

• Farmers, industry leaders, and businesses are being forced to make generational decisions under immense pressure.

This isn’t just about policy—it’s about people. Families, businesses, and entire communities are being forced to make generational decisions under immense pressure, often drowning in legal complexity with no clear path forward.

What We Need Isn’t Just Policy Solutions—It’s Clarity, Strategy, and Hard Conversations

When individuals face a crisis, they need more than just information—they need guidance, clarity, and a way to make sense of it all. The same is true for industries in crisis.

That’s why my work in grief and crisis navigation naturally extends to agriculture.

The tools I’ve used to help individuals process personal loss are the same tools we need to apply to this industry-wide disruption:

Farmers and industry leaders don’t need more overwhelming legal jargon. They need someone who can break it down, make it make sense, and help them confidently move forward.

My work has always focused on helping people navigate crisis and uncertainty. The landscape has changed, but the work remains the same.

I now work with agricultural businesses, policymakers, and industry leaders to:

Educate and communicate regulations in a way that actually makes sense

Facilitate strategic conversations so businesses can make informed, generational decisions

Bridge the gap between policy and action so organizations can move forward.

Let’s Expand the Conversation—Together

This isn’t just about policy shifts. It’s about people, families, and the future of agriculture. The agriculture crisis we are facing demands clear thinking, bold leadership, and real solutions.

Agriculture’s future depends on clear thinking and bold action.

Let’s get to work.

Julie Martella