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Strategic Communication
Rural Outreach
Narrative Repair


You Cannot Scare People Into Trust: SGMA Groundwater Reporting and the Cost of Confusion
What the May 1 Deadline Revealed About SGMA Implementation The May 1 groundwater reporting deadline did more than ask people to submit information. It revealed a gap. A gap between a State-level compliance process and the real-life capacity of many of the people expected to use it. On paper, the requirement may have seemed straightforward: report groundwater extractions through the State’s GEARS system, provide the required information, meet the deadline, and avoid potential

Jules Martella
Jun 15 min read


The System Assumes You Know: SGMA Outreach as a Foundation
SGMA implementation often assumes people already know what to do. It assumes they have email, internet access, parcel numbers, passwords, and confidence navigating online systems. But groundwater policy reaches real people at kitchen tables, in rural homes, and through letters they may not understand. This article looks at why SGMA outreach is not a soft extra. It is infrastructure.

Jules Martella
May 306 min read


What Widows and Groundwater Have in Common
What do widows and groundwater have in common? More than you’d think. One personal story about loss, land, and showing up at the table.

Jules Martella
Aug 6, 20252 min read


When the Numbers Don’t Add Up: What the SGMA Fee Structure Reveals About Control
Across the Tulare Lake Subbasin, groundwater users are watching closely as the State Water Board proposes changes to how SGMA enforcement...

Jules Martella
Jul 19, 20253 min read
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