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Strategic Communication
Rural Outreach
Narrative Repair


The 40-Acre Test: What SGMA Feels Like for a Small Farmer
SGMA may be necessary, but implementation does not land evenly. For small farms, one more fee, deadline, report, or requirement arrives on top of everything farming already costs. The 40-acre test asks whether small farms can survive the cost of farming and the cost of compliance at the same time.

Jules Martella
Jul 18 min read


The System Assumes You Know: SGMA Outreach as a Foundation
SGMA implementation often assumes people already know what to do. It assumes they have email, internet access, parcel numbers, passwords, and confidence navigating online systems. But groundwater policy reaches real people at kitchen tables, in rural homes, and through letters they may not understand. This article looks at why SGMA outreach is not a soft extra. It is infrastructure.

Jules Martella
May 306 min read


Before You Call Us Pumpers: The Human Side of SGMA
California often talks about farmers and landowners as “pumpers,” reducing people to the water they use. But SGMA is not only a groundwater policy. It is a human transition reaching kitchen tables, family farms, widows, older landowners, and rural communities trying to understand what comes next.

Jules Martella
May 104 min read
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