top of page
Strategic Communication
Rural Outreach
Narrative Repair


The System Assumes You Know: SGMA Outreach as a Foundation
SGMA implementation often assumes people already know what to do. It assumes they have email, internet access, parcel numbers, passwords, and confidence navigating online systems. But groundwater policy reaches real people at kitchen tables, in rural homes, and through letters they may not understand. This article looks at why SGMA outreach is not a soft extra. It is infrastructure.

Jules Martella
May 306 min read


Before You Call Us Pumpers: The Human Side of SGMA
California often talks about farmers and landowners as “pumpers,” reducing people to the water they use. But SGMA is not only a groundwater policy. It is a human transition reaching kitchen tables, family farms, widows, older landowners, and rural communities trying to understand what comes next.

Jules Martella
May 104 min read
bottom of page