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Strategic Communication
Rural Outreach
Narrative Repair
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Join date: Nov 1, 2022
Posts (20)
Jul 1, 2026 ∙ 8 min
The 40-Acre Test: What SGMA Feels Like for a Small Farmer
SGMA may be necessary, but implementation does not land evenly. For small farms, one more fee, deadline, report, or requirement arrives on top of everything farming already costs. The 40-acre test asks whether small farms can survive the cost of farming and the cost of compliance at the same time.
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Jun 2, 2026 ∙ 5 min
You Cannot Scare People Into Trust: SGMA, Groundwater Reporting, and the Cost of Confusion
What the May 1 Deadline Revealed About SGMA Implementation The May 1 groundwater reporting deadline did more than ask people to submit information. It revealed a gap. A gap between a State-level compliance process and the real-life capacity of many of the people expected to use it. On paper, the requirement may have seemed straightforward: report groundwater extractions through the State’s GEARS system, provide the required information, meet the deadline, and avoid potential fees or...
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May 30, 2026 ∙ 6 min
The System Assumes You Know: SGMA Outreach as a Foundation
SGMA implementation often assumes people already know what to do. It assumes they have email, internet access, parcel numbers, passwords, and confidence navigating online systems. But groundwater policy reaches real people at kitchen tables, in rural homes, and through letters they may not understand. This article looks at why SGMA outreach is not a soft extra. It is infrastructure.
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Jules Martella
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