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Strategic Communication
Rural Outreach
Narrative Repair


The 40-Acre Test: What SGMA Feels Like for a Small Farmer
SGMA may be necessary, but implementation does not land evenly. For small farms, one more fee, deadline, report, or requirement arrives on top of everything farming already costs. The 40-acre test asks whether small farms can survive the cost of farming and the cost of compliance at the same time.

Jules Martella
Jul 18 min read


The System Assumes You Know: SGMA Outreach as a Foundation
SGMA implementation often assumes people already know what to do. It assumes they have email, internet access, parcel numbers, passwords, and confidence navigating online systems. But groundwater policy reaches real people at kitchen tables, in rural homes, and through letters they may not understand. This article looks at why SGMA outreach is not a soft extra. It is infrastructure.

Jules Martella
May 306 min read


Mediator in a Groundwater Crisis: Why I’m Working in the Tulare Lake Subbasin
Why I Stepped Into This Work People ask me why I’ve taken on SGMA work when I already had a full, meaningful life walking alongside...

Jules Martella
Mar 21, 20253 min read
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