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Strategic Communication
Rural Outreach
Narrative Repair


The 40-Acre Test: What SGMA Feels Like for a Small Farmer
SGMA may be necessary, but implementation does not land evenly. For small farms, one more fee, deadline, report, or requirement arrives on top of everything farming already costs. The 40-acre test asks whether small farms can survive the cost of farming and the cost of compliance at the same time.

Jules Martella
Jul 18 min read


You Cannot Scare People Into Trust: SGMA, Groundwater Reporting, and the Cost of Confusion
What the May 1 Deadline Revealed About SGMA Implementation The May 1 groundwater reporting deadline did more than ask people to submit information. It revealed a gap. A gap between a State-level compliance process and the real-life capacity of many of the people expected to use it. On paper, the requirement may have seemed straightforward: report groundwater extractions through the State’s GEARS system, provide the required information, meet the deadline, and avoid potential

Jules Martella
Jun 15 min read


The System Assumes You Know: SGMA Outreach as a Foundation
SGMA implementation often assumes people already know what to do. It assumes they have email, internet access, parcel numbers, passwords, and confidence navigating online systems. But groundwater policy reaches real people at kitchen tables, in rural homes, and through letters they may not understand. This article looks at why SGMA outreach is not a soft extra. It is infrastructure.

Jules Martella
May 306 min read


A Year of Silence. Then Everything All At Once.
This article was orignally published the the KCFB Farm Life Publication If you have opened a piece of certified mail recently and wondered what it meant, you are not alone. If you attended a state workshop and left more confused than when you arrived, you are not alone. If you have the sense that something significant is happening with your water and nobody has explained it clearly, you are not alone. Groundwater management in this basin is entering a new and critical phase.

Jules Martella
Apr 186 min read


SGMA Water Policy in the San Joaquin Valley: The Top 3 Challenges Farmers Face
SGMA water policy in the San Joaquin Valley isn’t just a regulatory issue—it’s reshaping how water is managed in the Tulare Lake Subbasin...

Jules Martella
Mar 1, 20252 min read
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