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Strategic Communication
Rural Outreach
Narrative Repair


What SGMA Means for California Farmers: The Realities of Implementation
SGMA is often described as a long-term groundwater planning law. In practice, it shows up as a series of real-world changes that farmers are already navigating. Implementation is not a single moment or mandate. It is a rolling process that plays out differently across regions, shaped by data gaps, local capacity, infrastructure limits, and the pace of coordination. Understanding what SGMA means for California farmers requires looking beyond policy language and focusing on how

Jules Martella
Feb 53 min read


What Widows and Groundwater Have in Common
What do widows and groundwater have in common? More than you’d think. One personal story about loss, land, and showing up at the table.

Jules Martella
Aug 6, 20252 min read


Subsidence in the Tulare Lake Subbasin: What It Means for Your Land and Operation
There’s a lot of noise right now when it comes to groundwater—plans, policies, lawsuits, and shifting deadlines. But underneath all of...

Jules Martella
Mar 21, 20253 min read
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