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Strategic Communication
Rural Outreach
Narrative Repair


The San Joaquin Valley Groundwater Crisis We Inherited
The San Joaquin Valley groundwater crisis developed through generations of decisions that often made sense at the time. Now SGMA has brought the bill to our table, and what we do next will become the inheritance we leave behind.

Jules Martella
Sep 155 min read


The System Assumes You Know: SGMA Outreach as a Foundation
SGMA implementation often assumes people already know what to do. It assumes they have email, internet access, parcel numbers, passwords, and confidence navigating online systems. But groundwater policy reaches real people at kitchen tables, in rural homes, and through letters they may not understand. This article looks at why SGMA outreach is not a soft extra. It is infrastructure.

Jules Martella
May 306 min read


SGMA & Policy Mistakes: The Biggest Errors Businesses Make When Navigating Regulations
Don’t wait for SGMA and policy mistakes to disrupt your business—let’s create a plan that keeps you ahead.

Jules Martella
Jan 29, 20252 min read
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