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Strategic Communication
Rural Outreach
Narrative Repair


The System Assumes You Know: SGMA Outreach as a Foundation
SGMA implementation often assumes people already know what to do. It assumes they have email, internet access, parcel numbers, passwords, and confidence navigating online systems. But groundwater policy reaches real people at kitchen tables, in rural homes, and through letters they may not understand. This article looks at why SGMA outreach is not a soft extra. It is infrastructure.

Jules Martella
May 306 min read


When the Numbers Don’t Add Up: What the SGMA Fee Structure Reveals About Control
Across the Tulare Lake Subbasin, groundwater users are watching closely as the State Water Board proposes changes to how SGMA enforcement...

Jules Martella
Jul 19, 20253 min read
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