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Strategic Communication
Rural Outreach
Narrative Repair


The System Assumes You Know: SGMA Outreach as a Foundation
SGMA implementation often assumes people already know what to do. It assumes they have email, internet access, parcel numbers, passwords, and confidence navigating online systems. But groundwater policy reaches real people at kitchen tables, in rural homes, and through letters they may not understand. This article looks at why SGMA outreach is not a soft extra. It is infrastructure.

Jules Martella
May 306 min read


What SGMA Means for California Farmers: The Realities of Implementation
SGMA is often described as a long-term groundwater planning law. In practice, it shows up as a series of real-world changes that farmers are already navigating. Implementation is not a single moment or mandate. It is a rolling process that plays out differently across regions, shaped by data gaps, local capacity, infrastructure limits, and the pace of coordination. Understanding what SGMA means for California farmers requires looking beyond policy language and focusing on how

Jules Martella
Feb 53 min read
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