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Strategic Communication
Rural Outreach
Narrative Repair


The System Assumes You Know: SGMA Outreach as a Foundation
SGMA implementation often assumes people already know what to do. It assumes they have email, internet access, parcel numbers, passwords, and confidence navigating online systems. But groundwater policy reaches real people at kitchen tables, in rural homes, and through letters they may not understand. This article looks at why SGMA outreach is not a soft extra. It is infrastructure.

Jules Martella
May 306 min read


SGMA Isn’t Just About Water
This post explores the real cost of SGMA beyond compliance—highlighting burnout, mistrust, and grief in California’s rural communities. A grounded look at what’s at stake.

Jules Martella
Feb 20, 20252 min read
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