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Strategic Communication
Rural Outreach
Narrative Repair


What SGMA Means for California Farmers: The Realities of Implementation
SGMA is often described as a long-term groundwater planning law. In practice, it shows up as a series of real-world changes that farmers are already navigating. Implementation is not a single moment or mandate. It is a rolling process that plays out differently across regions, shaped by data gaps, local capacity, infrastructure limits, and the pace of coordination. Understanding what SGMA means for California farmers requires looking beyond policy language and focusing on how

Jules Martella
Feb 53 min read


What SGMA Probation Means for Ag in Kings County
For many people, the word "probation" sounds like a warning—a heads-up that something needs to change. But under SGMA, probation isn’t a...

Jules Martella
Mar 22, 20252 min read


SGMA Isn’t Just About Water
This post explores the real cost of SGMA beyond compliance—highlighting burnout, mistrust, and grief in California’s rural communities. A grounded look at what’s at stake.

Jules Martella
Feb 20, 20252 min read
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