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Strategic Communication
Rural Outreach
Narrative Repair


The 40-Acre Test: What SGMA Feels Like for a Small Farmer
SGMA may be necessary, but implementation does not land evenly. For small farms, one more fee, deadline, report, or requirement arrives on top of everything farming already costs. The 40-acre test asks whether small farms can survive the cost of farming and the cost of compliance at the same time.

Jules Martella
Jul 18 min read


You Cannot Scare People Into Trust: SGMA, Groundwater Reporting, and the Cost of Confusion
What the May 1 Deadline Revealed About SGMA Implementation The May 1 groundwater reporting deadline did more than ask people to submit information. It revealed a gap. A gap between a State-level compliance process and the real-life capacity of many of the people expected to use it. On paper, the requirement may have seemed straightforward: report groundwater extractions through the State’s GEARS system, provide the required information, meet the deadline, and avoid potential

Jules Martella
Jun 15 min read


SGMA and Agricultural Policy
SGMA doesn’t have to be a mystery. With the right strategy, businesses can move forward with clarity instead of hesitation.

Jules Martella
Jan 15, 20252 min read
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