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Strategic Communication
Rural Outreach
Narrative Repair


You Cannot Scare People Into Trust: SGMA, Groundwater Reporting, and the Cost of Confusion
What the May 1 Deadline Revealed About SGMA Implementation The May 1 groundwater reporting deadline did more than ask people to submit information. It revealed a gap. A gap between a State-level compliance process and the real-life capacity of many of the people expected to use it. On paper, the requirement may have seemed straightforward: report groundwater extractions through the State’s GEARS system, provide the required information, meet the deadline, and avoid potential

Jules Martella
Jun 15 min read


What SGMA Means for California Farmers: The Realities of Implementation
SGMA is often described as a long-term groundwater planning law. In practice, it shows up as a series of real-world changes that farmers are already navigating. Implementation is not a single moment or mandate. It is a rolling process that plays out differently across regions, shaped by data gaps, local capacity, infrastructure limits, and the pace of coordination. Understanding what SGMA means for California farmers requires looking beyond policy language and focusing on how

Jules Martella
Feb 53 min read


Mediator in a Groundwater Crisis: Why I’m Working in the Tulare Lake Subbasin
Why I Stepped Into This Work People ask me why I’ve taken on SGMA work when I already had a full, meaningful life walking alongside...

Jules Martella
Mar 21, 20253 min read
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