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Strategic Communication
Rural Outreach
Narrative Repair


The San Joaquin Valley Groundwater Crisis We Inherited
The San Joaquin Valley groundwater crisis developed through generations of decisions that often made sense at the time. Now SGMA has brought the bill to our table, and what we do next will become the inheritance we leave behind.

Jules Martella
Sep 155 min read


A Year of Silence. Then Everything All At Once.
This article was orignally published the the KCFB Farm Life Publication If you have opened a piece of certified mail recently and wondered what it meant, you are not alone. If you attended a state workshop and left more confused than when you arrived, you are not alone. If you have the sense that something significant is happening with your water and nobody has explained it clearly, you are not alone. Groundwater management in this basin is entering a new and critical phase.

Jules Martella
Apr 186 min read
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