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Strategic Communication
Rural Outreach
Narrative Repair


You Cannot Scare People Into Trust: SGMA, Groundwater Reporting, and the Cost of Confusion
What the May 1 Deadline Revealed About SGMA Implementation The May 1 groundwater reporting deadline did more than ask people to submit information. It revealed a gap. A gap between a State-level compliance process and the real-life capacity of many of the people expected to use it. On paper, the requirement may have seemed straightforward: report groundwater extractions through the State’s GEARS system, provide the required information, meet the deadline, and avoid potential

Jules Martella
Jun 15 min read


SGMA Water Policy in the San Joaquin Valley: What Farmers Need to Know Now
SGMA isn’t just about policy. It’s about people. It’s about the farmers, irrigation districts, and rural communities in the San Joaquin...

Jules Martella
Mar 18, 20251 min read


SGMA and Agricultural Policy
SGMA doesn’t have to be a mystery. With the right strategy, businesses can move forward with clarity instead of hesitation.

Jules Martella
Jan 15, 20252 min read
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