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Strategic Communication
Rural Outreach
Narrative Repair


The San Joaquin Valley Groundwater Crisis We Inherited
The San Joaquin Valley groundwater crisis developed through generations of decisions that often made sense at the time. Now SGMA has brought the bill to our table, and what we do next will become the inheritance we leave behind.

Jules Martella
Sep 155 min read


What SGMA Means for California Farmers: The Realities of Implementation
SGMA is often described as a long-term groundwater planning law. In practice, it shows up as a series of real-world changes that farmers are already navigating. Implementation is not a single moment or mandate. It is a rolling process that plays out differently across regions, shaped by data gaps, local capacity, infrastructure limits, and the pace of coordination. Understanding what SGMA means for California farmers requires looking beyond policy language and focusing on how

Jules Martella
Feb 53 min read
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