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Strategic Communication
Rural Outreach
Narrative Repair


You Cannot Scare People Into Trust: SGMA, Groundwater Reporting, and the Cost of Confusion
What the May 1 Deadline Revealed About SGMA Implementation The May 1 groundwater reporting deadline did more than ask people to submit information. It revealed a gap. A gap between a State-level compliance process and the real-life capacity of many of the people expected to use it. On paper, the requirement may have seemed straightforward: report groundwater extractions through the State’s GEARS system, provide the required information, meet the deadline, and avoid potential

Jules Martella
Jun 15 min read


SGMA Isn’t Just About Water
This post explores the real cost of SGMA beyond compliance—highlighting burnout, mistrust, and grief in California’s rural communities. A grounded look at what’s at stake.

Jules Martella
Feb 20, 20252 min read
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